1 Establishing the Foundation

Week 1 – Introduction to Core Role and Responsibilities, including reading materials and videos. Focus on the essence of a Product Manager’s role, responsibilities, and the product development lifecycle.

Week 2 – Industry Relevance and Growing Demand for Product Leaders. Dive deeper into why product management is critical in today’s digital world, with a closer look at emerging trends and the importance of product leadership.

2 Customer-Centric Product Management

Week 3 – Customer Obsession and Understanding the Customer. Explore the concept of customer obsession, the difference between customers, users, and stakeholders, and why knowing your customer is key.

Week 4 – Problems & Opportunities, and User-Centered Design Principles. Shift focus from solutions to identifying and framing the real problems and opportunities through a user-centered design lens.

3 Business Acumen for Product Managers

Week 5 – Aligning Product Strategies with Organizational Goals and Market Analysis. Learn how to align product strategies with broader organizational goals and conduct effective market analysis.

Week 6 – Financial Literacy and Crafting Persuasive Business Cases. Enhance business acumen with financial literacy essentials and learn how to craft persuasive business cases.

4 Exploring Specializations within Product Management

Week 7 – Explore the diverse roles within product management, understanding the key responsibilities, and identifying personal strengths and interests aligned with specific roles.

5 Mastering Stakeholder Engagement and Communication

Week 8 – Master the art of identifying and prioritizing stakeholders, enhancing communication skills for cross-functional collaboration, and building strong relationships.

6 Agile Product Planning and Execution

Week 9 – Crafting Comprehensive Product Roadmaps and Prioritization Techniques. Develop skills in creating product roadmaps and applying prioritization frameworks.

Week 10 – Agile and Scrum Best Practices and Release Planning. Dive into agile methodologies, best practices, and strategies for release planning and iterative development.

7 User Experience and Design Thinking

Week 11 – Cultivate a user-centric mindset through understanding UX principles and integrating design thinking into the product development process.

8 Synthesis and Advanced Topics

Week 12 – Metrics, Analytics, and Informed Decision-Making – Define and measure key performance indicators, and understand the role of data in product success. Cross-Functional Collaboration and Product Launch Strategies – Strengthen collaboration skills and learn strategies for successful product launches. Product Lifecycle Management and Leadership Development – Focus on managing products throughout their lifecycle, understanding industry trends, and fostering leadership skills.